Congrats to the “Apollo” Fresh Connection team!

Congratulations to Peter, Sam, Tom and Bart for being the winning team of the Fresh Connection game, all categories included!

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iMex auction – bid for an exclusive iToyz T-shirt and support a good cause

Although it’s raining heavily outside we can feel that the end of the year is approaching. First-year students are now alone in most classes, second-year students are wrapping-up the iMex game, etc. And our Apollo team won the Fresh Connection game! Congratulations to Peter, Sam, Tom and Bart!

Always open for good news and people doing good, here is a very interesting offer from the iToyz Management Team …

Dear iToyz customers and fans,

So you’ve seen the iToyz management team walking around with some really cool T-shirts over the past two years and you’ve been dying to get one yourself. Well we have good news for you! iToyz has decided to exceptionally auction off the last remaining T-shirt and all proceeds will be sent to a good cause. So not only will you be able to please yourself, you’ll also contribute to making children in need happy. In line with our CSR strategy and the line of business we work in, we have decided to support the charity “Toys of Hope” (www.toysofhope.org) through this auction.

The auction will take place on Friday 15th of June at 18:00 in campus Leuven, auditorium -1.01. For those who are not able to attend but want to bid, we offer an easy solution. Starting from today, you can send an email to iToyz.Auction@gmail.com with your name and the amount that you’re willing to bid. Until the start of the live auction, we will send regular updates to all bidders if new bids have been entered to allow counter bids.

If you would like to be added to the distribution list or if you would like to be removed from this distribution list, please send us an email.

Thanks in advance on behalf of “Toys of Hope“,
The iToyz Management team

No guts no glory

Following the opening of this blog to guest contributions from distinguished members of the Apollo Team (see International Study Trip), please welcome Bart van der Heijden as guest reported from The Fresh Connection game …

During the MBA, students have the time to fill their already tight schedule with all sorts of extra curriculum activities. One of these activities started in January with an email from Nina explaining a business simulation game called the fresh connection. Based on the information in the email we could read that we needed to form teams of about 4 students, who each fill in a different role: the role of the VP Sales, VP SCM, VP Operations and the VP Purchasing. Each team is responsible for the supply chain management of the fictitious fruit juices producer The Fresh Connection. The challenge is to optimize the supply chain of The Fresh Connection. In 6 weekly rounds, each team takes decisions.

During a first Friday drink, four students decided to team up and subscribe … The roles were divided as follows, with the help of a few straws:

  • VP SCM – Peter
  • VP Operations – Sam
  • VP Purchasing – Tom
  • VP Sales – Bart

Full of enthusiasm and good ideas, we started the first round. Our strategy was to change only a few parameters to see the effect, but, given the number of buttons we could use, off course in the end we changed everything. The result of the first round clearly hit us hard, an ROI of -30.92 %. We were convinced that we had to improve this result and started developing some models and calculations to optimize the supply chain. ROI of Team Apollo in the Fresh Connection 2012Luckily, this worked out well, the result of the second round was -2.14 %. For some reason, we became greedy and convinced that we could do much better. Again a lot of parameters were changed with the side note that 75% of the team was in China and 25% in Africa (so you can imagine the level of coordination between the different functions). The result, an ROI of -58,64 %. Finally, in round four, we were back with our feet on the ground and decided that from now on, our ROI should be positive. Even the payment of the subscription fee to Bart was depending on the result: the team would only repay their share once a positive ROI was reached. As have been taught in HR courses, great incentives will lead to great results. We removed a few products from our assortment, focused on fressiepressie, squeezed some suppliers and customers into better contracts and based our whole supply chain on the forecasted demand: the result was an astonishing ROI of 8.73 %. For round five we decided not to change too much, but continue on the basis we have set this far. This turned out to be a great success, round 5 ROI 16.18 %!

With this magnificent score, Team Apollo is today ranked first out of 15 amongst all international business schools with only one round left. The expectations are sky-high, our VP operations is convinced we can reach an ROI of 28% as a result of the sixth round. This Friday we will make the final decisions for our fruit company and on Monday (28/5/2012) around noon, we update you with the result.

Ranking of Apollo Team in The Fresh Connection game 2012

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