Amazon: a case for each e-supply topics

Prof. Muylle’s course on e-supply is just over and here comes a very interesting presentation in my mailbox: Amazon, the hidden empire. It has everything, from A to Z:

  • A vision
  • Customer-focus and -loyalty (with a digital twist)
  • Digital-driven supply chain
  • Ecosystem
  • e-Procurement marketplace (the end of TradCom?)
  • High-margin, low-prices
  • Insourcing the value chain
  • Limitless inventory
  • Logistics
  • Pricing strategies
  • The long-tail
  • Using internet as a lever to outperform competition
  • Vertical integrations
  • Zappos.com
  • there is even a kind of 2-by-2 matrix!
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