More Blue Ocean?
April 27, 2012 1 Comment
As part of a normal MBA program, it seems you have to go through some obvious, basic steps. Hearing all the time about Apple is one of these ;-) Michael Porter and his models too. Blue Ocean Strategy is the last one we heard about (for 1st yeat PTMBA students at least).
So Blue Ocean strategy was introduced by Prof. Dr. Kurt Verweire in Strategic Management. Initially it’s a book written by W. Chan Kim and Renée Mauborgne of INSEAD. But of course, there are a lot of videos out there about it …
Do you want a short introduction or summary?
Or maybe you prefer the longer version?
Or you just want to see again glimpses of cases, with some patriotic music in the background?
If you missed the Cirque du Soleil case, here is an INSEAD interview with its CEO.
But finally you just want to see how this fits with Porter’s Five Forces? Youtube will always accompany your studies, even here:
Ok just because it’s late, for thos who like electro remixes, here is the “Blue Ocean Electro Rmx” from beatbros ;-)