More Blue Ocean?

As part of a normal MBA program, it seems you have to go through some obvious, basic steps. Hearing all the time about Apple is one of these ;-) Michael Porter and his models too. Blue Ocean Strategy is the last one we heard about (for 1st yeat PTMBA students at least).

So Blue Ocean strategy was introduced by Prof. Dr. Kurt Verweire in Strategic Management. Initially it’s a book written by W. Chan Kim and Renée Mauborgne of INSEAD. But of course, there are a lot of videos out there about it …

Do you want a short introduction or summary?

Or maybe you prefer the longer version?

Or you just want to see again glimpses of cases, with some patriotic music in the background?

If you missed the Cirque du Soleil case, here is an INSEAD interview with its CEO.

But finally you just want to see how this fits with Porter’s Five Forces? Youtube will always accompany your studies, even here:

Ok just because it’s late, for thos who like electro remixes, here is the “Blue Ocean Electro Rmx” from beatbros ;-)

Advertisements

One Response to More Blue Ocean?

  1. Pingback: I DID IT!!! | MBA HERE I COME!!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: