You are the apple of my eyes

Will there ever be a MBA class without Steve Jobs and Apple? Management, innovation, change, organizational behaviour, corporate finance, CSR, entrepreneurship, marketing, … All these courses take Apple or Steve Jobs as examples of everything that could be great and successful. Is it really the case or is it the beginning of a new religion?

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3 Responses to You are the apple of my eyes

  1. Pingback: More Blue Ocean? « Jep does Vlerick

  2. Pingback: The value of pop stars as business role models « Jep does Vlerick

  3. Pingback: More on innovation, e-supply of scientific papers … « Jep does Vlerick

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