How Belgium is selling itself in China

For the New Year of the Dragon, Belgium is selling itself on Chinese social networks Baidu and Weibo.

I don’t know you but for me, I watched the 7 first seconds as a demonstration of a missile attack from China on Belgium (and France, the Netherlands). I’m not sure it was the best way to demonstrated direct flights from China to Europe …

Diplomatic and economic relationships between Belgium and China are quite recent. However these ties were quickly strengthened with the fast Chinese economic growth. For instance, look at the amount of activities organized by the The Belgian-Chinese Chamber of Commerce (BCECC) … Here, Belgium tries to attract Chinese tourists to Belgium and by doing that, strengthen economic exchanges too. They try to attract Chinese tourists and businessmen in Belgium ; Vlerick will be sending some Belgian business students in China in a few months …

For those who are going to other parts of the world, here are the Belgo-indian chamber of commerce and industry, the American chamber of commerce in Belgium and the Belgian chamber of commerce for Southern Africa.


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