More on innovation, e-supply of scientific papers …

This second year in the EMBA at Vlerick Business School it seems that the point is more on innovation (somewhat like the focus was on finance during the first year). We had classes like Entrepreneurship (last year – pretty straightforward title) or Innovation Management this year. But even in courses like Operation Management or – more recently – Integrated E-Supply Management, we are faced with handling innovation.

I don’t know for you but very often I think the word innovation is over-used and also in any kind of situation (i.e. very often for something not innovative at all). So I was a bit apprehensive when I read that the course of Integrated e-supply management would – again – talk about how to innovate / embrace innovation / whatever (but fortunately very little about Apple). But I must say that the two sessions were so far very interesting, Prof. Steve Muylle sharing his passion for the “e” in e-supply.

As if it was meant to illustrate that, getting Prof. Muylle’s article on planning e-business initiatives in established companies is an example of a clash between the old model and the new one … In the old publishing model, you had a subscription to a journal  and you received your quarterly paper version delivered by your postman. I don’t know what will be the level 3 of e-publishing but right now the article is just available behind MIT’s paywall ($6.50). But Google (and any kind of search engine in fact) is disrupting this model by presenting you any result containing words in the title of the paper. It may happen that some results are not entirely relevant to your initial search but it may also happen that the electronic version of the paper is available somewhere, archived by some Irish professor for his class.

One can argue that this is theft! And they would be right: the paper’s copyright clearly states no one can copy it. But others could state that it’s just a collection of 0’s and 1’s, that it has a meaning because we are giving a meaning to it, that taxpayers’money paid for this research etc. This reminds me of one of the posters that is now hanging in the Vlerick campus: “If content is free, how can you make a living in a content-driven world?“.

Screenshot 01:02:13 01:41-3

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